深度挖掘受众户外行为轨迹，分别从消费者的工作、生活、出行和娱乐场景布局“大户外”媒体矩阵。
deeply explore the outdoor behavior trajectory of the audience, and layout the "big outdoor" media matrix from the consumer's work, life, travel, and entertainment scenes.
通过 25 年的户外发展历程，现已具备 16000 余家媒体资源供应商，966 万平米的媒体资源经营面积，全国 100 个城市的执行团队人员覆盖，利用 其独创的户外媒体超市的商业模式，现已成为中国领先的户外传播集团，致力于为客户提供最专业的户外媒体凯发一触即发的解决方案。
through 25 years of outdoor development, dayu media group has more than 16000 media resource suppliers, covering a media resource operation area of 9.66 million square meters. the execution team members are distributed in more than 100 cities across the country. by utilizing its unique outdoor media supermarket business model, dayu media group has become a leading outdoor communication group in china, committed to providing customers with the most professional outdoor media solutions.
25 年
户外发展历程
25 years
outdoor development
100
城市的执行团队人员覆盖
100 cities
with executive team personnel coverage
3780000
自有户外媒体资源储备
3,780,000
own outdoor media resources reserve
16000
媒体资源供应商
16,000
media resource providers
996 万m²
媒体资源经营面积
9.96 million ㎡
media resources management area
大禹传媒集团是中国最早对户外行业做深入理论与实证研究的公司，首创中国最大的户外媒体超级市场和分时户外发布模式， 从三个方面全方位为客户提供整合营销方案。
dayu media group is the earliest company in china to conduct in-depth theoretical and empirical research on the outdoor industry. it pioneered the largest outdoor media supermarket and time-sharing outdoor publishing model in china, providing customers with integrated marketing solutions from three aspects.
“三七”理论
he "three seven" theory
传统户外媒体单点投放,仅仅覆盖半径为3000米的区域, 超过3000米 影响力降至3%左右,影响力在投放初期增速迅速
traditional outdoor media single point delivery, only covers the radius of 3000 meters of the area, more than 3000 meters of influence dropped to about 3%, the influence in the initial growth rate
大禹在涨潮时抓住机遇乘风破浪，将工作模式升级为客户提供“品牌顾问 户外媒体专家”的3.0 模式，并且开创性地提出“好的产品 好的定位 好的渠道 好的传播 = 好的品牌”的独特价值主张。
dayu seized the opportunity to brave the waves at the rising tide, upgraded the working model to provide customers with the 3.0 model of "brand consultant outdoor media expert", and pioneered the unique value proposition of "good product good positioning good channel good communication = good brand".
